Hiring an SDR: A Valuable Investment Toward Achieving Your Goals

When it comes to your lead generation and sales development strategy, investing in a Sales Development Representative (SDR) can have a huge impact on your success.

No matter the size of your business, hiring one or more SDRs can be a cost-effective way to build relationships, generate leads, and close sales. But, before making this kind of significant investment, it’s important to understand the potential costs and benefits of bringing an SDR onto your team.

So, what is the cost of an SDR? The answer depends on a number of factors, including experience and location—and it can range anywhere from $50,000 to $150,000 annually (not including bonuses).

Before you make any decisions about hiring an SDR for your team, it’s important to understand the true value of an SDR. To help you get started, we’ve put together this guide to the costs and benefits of hiring an SDR.

We’ll discuss the various factors that determine the value of an SDR, including their salary, the pros and cons of hiring them, and the potential long-term costs and benefits. Let’s get started.

What Is an SDR?

First things first—let’s discuss what a Sales Development Representative (SDR) is and why they’re so important in the lead generation and sales development processes.

In short, an SDR is an employee tasked with prospecting and researching leads, performing initial outreach, and setting up sales meetings and demos. They’re responsible for the first few steps of the sales process, which is why it’s so important to invest in a high-quality SDR and technologies like Apollo.io – they can be the key to unlocking more sales, but an ineffective SDR can hamper your team’s otherwise promising leads. 

When analyzing the cost of an SDR, companies should consider their salary, benefits, and bonuses. But, these aren’t the only costs associated with hiring an SDR. Let’s take a closer look at some of the other factors that may influence the monetary investment required to hire an SDR.

Level of Experience

A common piece of wisdom dictates that “the only source of knowledge is experience.”

In a specialized role like that of an SDR, experience is key and is therefore a major factor in how much they cost. Generally speaking, the more experience an SDR has, the more expensive they will be to your firm.

For instance, an entry-level SDR with no experience may cost anywhere from $50,000 to $75,000 per year, while a mid-level SDR with two to five years of experience can cost anywhere from $75,000 to $115,000. A senior-level SDR with five or more years of experience might cost up to $150,000 per year.

However, spending more on the salary of an SDR is not necessarily a net loss for your company. If you choose an effective SDR, they may exponentially increase the number of qualified leads that you have access to, ultimately benefiting your bottom line and justifying their potentially hefty salary.


Another factor that can significantly impact the cost of hiring an SDR is location. Hiring an SDR in a major city like New York or San Francisco will cost much more than doing so in a small town or rural area.

For example, the cost of an SDR in a major city can range from $100,000 to $200,000, while the cost of an SDR in a smaller location may range from $50,000 to $100,000.

Benefits and Bonuses

When you are calculating the overall cost of an SDR, you must also consider their benefits and bonuses.

Benefits can include everything from health insurance and paid vacation to stock options and 401(k) match. Bonuses can range anywhere from 10 to 20 percent of their annual salary, depending on performance.

The cost associated with hiring an SDR may be off-putting at first glance, but there are distinct pros and cons that are worth considering to decide if hiring an SDR is right for your company.

Pros and Cons of Hiring an SDR

Now that you understand the potential costs of hiring an SDR, you may be wondering if it’s worth investing in an SDR. Let’s take a look at some of the pros and cons of hiring one.


• An SDR can help you reach more prospects and generate more high-quality leads

• An SDR can streamline the lead generation and sales development process

• An SDR can provide valuable insights and feedback on your sales and marketing strategies


• A more experienced SDR costs more to hire

• An SDR may not be suitable for smaller businesses with limited resources

• An SDR may not be able to provide the same level of service as an experienced salesperson

Potential Long-Term Costs and Benefits

When your firm is deciding whether or not to hire an SDR, you ought to consider all of the potential long-term costs and benefits associated with having an SDR on your team.

Investing in an experienced and high-quality SDR can help you create relationships, generate leads, and close more sales. This is especially true if you hire an SDR who specializes in the specific areas of your business and understands your customer base. The more clearly you’ve defined your Total Addressable Market (TAM) and your Ideal Customer Profile (ICP), the more effective an experienced SDR can be in helping you generate more sales.

On the flip side, a poorly trained or inexperienced SDR can lead to a drop in leads and sales, which can have an outsized negative impact on your bottom line. This emphasizes that it’s crucially important to consider your hiring decisions when it comes to an SDR.


When it comes to weighing the costs and benefits of hiring an SDR, there’s no one-size-fits-all answer. The cost of an SDR can vary widely based on experience and location, and there are various factors that influence the long-term costs and benefits of hiring one.

Ultimately, it’s important to carefully consider your options and make sure you invest in the right SDR who can help you reach your goals. By doing so, you can ensure that your lead generation and sales development strategy is a success.


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