Many sales leaders and business owners outsource B2B sales to generate higher profits.
Outsourced B2B sales teams can provide a wide range of services, including obtaining leads, augmenting brand awareness, and increasing sales. As a result, companies that choose to outsource B2B sales can save money and time, while still remaining competitive in the global business market.
There isn’t just one benefit to outsourcing your sales functions – there are countless. We’re here to break down the decision for you at a granular level.
Here are 10 reasons why companies outsource B2B sales functions:
1. Increased Efficiency
One of the most notable benefits of outsourcing B2B sales is improved efficiency. By delegating sales tasks to experienced salespeople, companies can ensure that each task is completed quickly and accurately.
Outsourcing B2B sales allows companies to focus on core business activities, instead of inefficiently spending time on sales processes. This leads to better resource allocation, and ultimately, a more efficient and effective business model.
2. Cost Savings
One of the most obvious reasons why companies should outsource B2B sales is that it will help them limit overhead costs. Many companies have inefficient expenditures related to sales functions.
By choosing to outsource B2B sales, these companies can save on the costs associated with hiring, training, and retaining a full-time sales staff. The company can also save on employee benefits and other similar costs.
3. Technical Expertise
Another reason companies outsource B2B sales teams is to access technical expertise. Sales is a very specialized function, and there are a ton of tactics, tools (such as Apollo.io), and technologies out there that dedicated sales professionals will know how to leverage. Unfortunately, many businesses don’t have an experienced sales team at their disposal, so their salespeople may be doomed for mediocrity from the start.
The experienced sales professionals that you will encounter at an outsourced sales firm will have the knowledge and experience to utilize the latest technology and strategies to maximize sales results. This can help your company stay ahead of the competition.
4. Improved Quality
Outsourcing sales can also help companies improve the quality of their sales process. Experienced sales professionals are familiar with the best practices and latest technologies, so they can help your team identify and sort out any inefficiencies in your sales process. A reliable outsourced B2B sales team will ensure that your sales process is completed in the most cost- and resource-effective way possible.
5. Increased Flexibility
Outsourcing sales provides companies with a vital increase in flexibility. No longer are these firms locked into the sales department hiring decisions they make at any given time.
Companies that outsource B2B sales can hire an experienced team of sales professionals on an as-needed basis, and they can adjust the team size and services based on their ever-changing needs. This gives companies the flexibility to scale their sales efforts efficiently as needed.
6. Access to Markets
Companies that outsource B2B sales gain access to markets that they may not have access to on their own. Not only will an outsourced sales team help you to optimize your strategy for your current market, but they can help you to expand your efforts and address segments of your TAM (Total Addressable Market) that you may not have known existed.
Experienced sales professionals have extensive contact lists full of connections – in various industries – and have the expertise to tap into those new markets and gain a competitive edge.
7. Improved Lead Generation
Not only can outsourcing sales help companies generate more leads, but any good B2B sales company will help you source better leads too!
Experienced sales professionals understand the latest lead generation techniques and have the expertise to identify and target the best prospects. They can help you to narrow down exactly who your ideal customer is, using an ICP (Ideal Customer Profile), and then target your ideal customers en masse to produce a high rate of qualified leads.
This investment can help companies shorten their sales cycles and close more deals, ultimately benefiting the firm’s bottom line.
8. Increased Profits
The primary goal of any company is to maximize profits. As we previously discussed, companies can outsource B2B sales functions in order to lower overhead costs and generate high-quality leads at an exponentially higher rate.
Once these high quality leads have been nurtured, you can get them in front of your top salespeople to close the deal. Ultimately, if you choose an effective outsourced sales team, these qualified leads will convert into sales at a higher rate, meaning your profits will increase in both the short- and long-term.
9. Improved Customer Service
Outsourcing sales can also lead to improved customer service. Experienced sales professionals are familiar with the latest customer service techniques, and can help the company provide a better customer experience. This can help the company attract and retain more customers.
Additionally, because your company doesn’t need to manage its own sales team, more resources can be allotted to customer service initiatives, further improving your brand’s relationship with its customers.
10. Improved Brand Awareness
Finally, teams that outsource B2B sales increase their brand awareness. Experienced sales professionals have the expertise and knowledge to identify new marketing opportunities and create more effective brand awareness campaigns. This can help your company stand out from the competition and generate even more leads.
All things considered, outsourcing sales is an effective way for companies to save money, increase efficiency, and holistically improve their sales processes. Companies can access a wide range of services, such as lead generation, customer service, and marketing, and can benefit from improved quality and efficiency. Plus, they stand to gain access to new markets and improve their brand awareness if they choose to outsource B2B sales.
All these benefits make outsourcing sales an attractive option for companies looking to maximize profits and remain competitive in the global business market.
If you’d like more reading on this topic, check out another blog post: Is Outsourced Sales Development Better Than Hiring In-House